PPC Advance
INTRODUCTION
PPC Training involves a model of internet advertising which is used to channelize the traffic to websites. In this entire process, publishers are paid by the advertisers whenever the user clicks on the ads. Relevant to the target market, advertisers bid on the keywords using search engines. It provides a global platform for advertising campaigns on Yahoo, Google etc.
COURSE OBJECTIVES
The very purpose of PPC course is to achieve profitability rate in internet marketing. Keeping a track on the number of clicks will help you know the amount of interest and attention your website is attaining. The objective is to attain a certain amount of impressions of the web with the quality and placement in the rankings.
COURSE MODULES
Search Engine Marketing (SEM) introduces you to basic concepts of SEM and PPC
Setting up an account for Ad words of Google and differentiating between organic and inorganic searches.
Setup of PPC Campaign covers up the key points like forming and naming of a campaign, displaying devices and locations, searching
Keywords make you master the concepts of selection of different types of keywords by carrying out an extensive research and diagnosis. It he
Increasing the quality score involves determining the placing of the advertisement and payment levels etc.
SOFTWARE USING
CAREER SCOPE
- Digital Marketing